For optometric practices

Keep your lens patients
coming back to you.

EyeSpy is a free app your contact lens patients download on the way out. It reminds them to take care of their eyes — and when their prescription expires, it sends them straight to your booking page.

Free for every patient
$900 one-time setup
One appointment pays for it
👁
EyeSpy
Today's wear
Day 18 of 30
Daily lenses · Replaced on time
Next check-in
Tonight, 10:00 PM
Iris is watching 🐱
👁
EyeSpy now
Prescription expiring soon
Tap to book with Dr. Ofelia before it expires.
Book appointment →

The quiet problem

Your patients aren't
leaving. They're just
drifting away.

They don't switch to a competitor. They don't complain. They just stop coming back — because life gets busy, reminders don't fire at the right moment, and online retailers are one click away.

It happens to every practice. Most never measure it.

😴

They forget healthy lens habits

Wearing lenses overnight, skipping replacement days, ignoring wear limits. Nobody's reminding them between visits.

📅

Prescriptions expire quietly

A year passes. They don't notice. They keep reordering with an outdated prescription — from somewhere that doesn't require one.

📦

They reorder elsewhere, not rebook

1-800-Contacts, Amazon, Warby Parker. The lens supply chain has made it easy to skip the annual exam entirely.

1 in 2
contact lens patients don't
return to their OD within 12 months

Not because they're unhappy with their doctor. Because nobody was there on the 364 days between appointments.

EyeSpy is on their phone.
Every single one of those days.

How it works

Three steps. Zero staff time.

The whole thing happens naturally at the point of contact fitting. No new software. No training. Just a card and a conversation.

1
Patient scans your QR card

You hand them a branded card as they leave the fitting room. They scan it. EyeSpy downloads to their phone — free. Takes 30 seconds. Your practice is linked from the first tap.

2
EyeSpy looks after them daily

They set their lens routine. The app tracks wear sessions, sends nightly take-out reminders, and guides healthy habits — all with your practice name attached. You're on their lock screen, daily.

3
The right nudge at the right moment

When their prescription is about to expire, EyeSpy fires a push notification — timed, personalised, and deep-linked to your booking page. Not a generic reminder. Not a competing clinic. You.

9:41
Thursday, March 12
👁
EYESPY now
Your prescription expires in 14 days
Time for your annual exam. Tap to book with Dr. Sarah Kim — your practice, your booking page, one tap away.
Book with Dr. Sarah Kim →

This is what your patient sees. Your name. Your link. Their next appointment.

Why practices choose EyeSpy

Built for how your
practice actually works.

One-time setup. No ongoing work.

We configure everything — your name, your booking link, your QR code, your cards. After that, the system runs itself. No monthly logins, no campaigns to manage, no staff training.

🤝

Complements your recall system

EyeSpy isn't a replacement for your existing recall workflow — it's a patient-side layer that lives where the behaviour happens: on their phone, during daily wear.

🎯

Your name, not ours

Patients see "Book with Dr. [You]" — not a generic brand. The app builds loyalty to your practice specifically. Every notification deepens that connection.

🆓

Zero friction for patients

Free to download. Simple to set up. No account required initially. If a patient is willing to scan a QR code handed to them by their trusted doctor, they'll use it. That's the entire adoption barrier.

Fit check

Who this is for
and who it is not for.

This keeps pilots clean. If the fit is right, it works fast. If the fit is wrong, we should both say no.

This is for

Independent ODs and smaller clinics that want a simple retention layer live this month.

  • Already has a booking link patients can tap
  • Wants a no-dashboard, low-staff-work pilot
  • Wants to test patient rebooking lift quickly

This is not for (in this version)

Enterprise-style clinics looking for custom software scope before a pilot should wait.

  • Dashboards and analytics suites
  • EMR / PMS integrations
  • Complex custom workflows before proving basics

The math

Run the numbers
for your practice.

patients / day

Use a conservative estimate. Even a fraction of those recalled changes the outcome.

We use a conservative 15% recall improvement — meaning of the patients who would otherwise drift away, EyeSpy brings back 15% of them. In practice, a doctor-recommended free tool fires at the exact moment the patient needs it. The real number may be higher.

Patients who get the app per year
Typically lost within 12 months
Recalled back to your practice (15%)
Estimated additional revenue / year
Your investment $900 once
Estimated return on investment

Estimates based on $350 average annual exam + lens-related revenue per patient. Not a guarantee — this is directional math to illustrate the opportunity.

Real questions, straight answers

Everything you're
about to ask.

Adoption depends almost entirely on the handoff moment. When a doctor — the most trusted person in the room — hands a patient a free tool immediately after their contact lens fitting, the response is very different from "here's an app you might like someday." One sentence, one scan, and they're set up before they leave. That's the entire adoption mechanism.
Good — EyeSpy isn't meant to replace it. Your recall system is practice-driven: it sends from you, goes into an inbox, competes with everything else there. EyeSpy is patient-side: it lives on their phone, opens every day they wear lenses, and fires the booking prompt from a context of daily trust. Different mechanism. Very different conversion. They work best together.
EyeSpy is designed to minimise data. Patients self-enter their lens routine — no clinical data flows between your practice and the app. The only thing the app does with your practice's information is display your name and booking link. If you have specific compliance questions, we'll walk through the exact data architecture on a call — no breezy hand-waving, just the real answer.
We need three things from you: your name, your booking link, and any specific branding preferences for the QR cards. We handle everything else — generating your unique QR code, configuring the app profile, designing and arranging printing of your cards. Most setups are done within a few days. After that, the main workflow is simply handing the patient a card as they leave.
Not in this version — deliberately. We kept the setup lightweight so it doesn't become a six-month IT project. The booking link is simply a URL that goes wherever you want patients to land: your booking system, your website, your phone number. No integration required. That's also why setup takes days, not months.
Because I want founding practices to have a simple decision: one payment, permanent setup, no ongoing obligation. I'm keeping things lean and building trust with a small network of early partners first. The price will increase for later practices — but founding partners lock in at $900 with no recurring cost in this version.
Fair question. Patients would lose the reminder tool — they wouldn't lose any health data. The app doesn't store clinical records. In a worst-case scenario, patients simply return to however they managed reminders before. The practice would also receive notice to communicate any changes. That said: the goal is to build something that lasts, not flip it. I have no plans to disappear.
Honest answer: EyeSpy works best with contact lens wearers who already use their smartphone daily. If your patient base is primarily older patients who aren't app-comfortable, it may not be the right fit — and that's worth knowing upfront. For practices with a solid base of regular lens wearers in the 25–55 range, adoption should be strong.
I'm in founder mode — building a small network of founding practices intentionally, not chasing volume. The offer is deliberately simple because I want real partners, real feedback, and real results before scaling. You'd be among the first. That means direct access to me, a founding price that won't be offered again, and the opportunity to shape what the product becomes.
K
Kai
Founder, EyeSpy

I built EyeSpy to solve a specific, boring problem: contact lens patients drift away between visits, and practices lose that relationship quietly, without ever knowing it happened.

I'm not an optometrist. I'm a builder who spent a long time talking to contact lens wearers and realised the gap wasn't in the clinical care — it was in the 364 days outside the practice. Nobody was filling that space with something useful.

EyeSpy is designed to be genuinely simple — for you, for your staff, and for your patients. I don't want to build something that requires a half-day onboarding call and an IT ticket. I want to build something you can explain in one sentence and hand out with a card.

If that sounds like something your practice could use, I'd love to talk. I'm personally setting up every founding partner — no sales team, no handoffs.

One appointment.
It pays for itself.

$900, once. Your name on every patient's lock screen. Their next booking, sent straight to you.

Founding partner pricing: $900 one-time · First 50 practices only · No monthly fees in this version.